A social media proposal by Socials With Goody: the strategy, the content and the first 30 days that take Ashani from a best-kept secret to the brand people ask about by name, then order from.
"You don't need more content. You need content with a map."
Dear Tolulope,
Thank you for your time on our call. Fashion by Ashani already has what most brands spend years chasing: a signature product, loyal clients who wear you from Lagos to the South of France, and a crowd at every exhibition you show up for.
What's missing is the online engine that lets people who haven't met you yet discover Ashani, trust it, and order with ease. You told us your last experience was content without strategy. This proposal starts the other way round: strategy first, then every post has a job.
Below you'll find how we see your brand today, who we'll speak to, what we'll create, how a follower becomes a buyer, and exactly what your first month with us looks like.
Everything in this proposal answers something you told us on the call.
"We want Ashani to be active and in the face of people."
Our answerA consistent presence: 12 designed posts a month, daily stories, and the same content working on TikTok too.
"The person before just created content. There was no strategy, no map."
Our answerA written strategy you approve before we shoot a single frame, and a monthly review of what worked.
"We need to hack the online side of sales."
Our answerA clear Instagram-to-WhatsApp order path, so interest turns into a conversation, and a conversation into an order.
"Batch the content, and show the factory. People should see the BTS."
Our answerOne planned shoot day at your atelier that produces the whole month's content, with the making-of at the centre.
"No website yet. For now, link WhatsApp."
Our answerWe turn your WhatsApp into the order desk now, and set up content that will feed the website when it launches.
"Let's start with one month. If we see change, we continue."
Our answerA 30-day plan with clear targets, and a performance review at the end so you can see the change for yourself.
We reviewed @fashionbyashanionline post by post. The product and the people are strong. The online page doesn't yet show it.
Make Ashani the name women think of when they want heritage fabric worn as luxury, then make ordering as easy as sending a message.
Show up consistently in front of the right women on Instagram and TikTok, with content that stops the scroll.
Build a community of Ashani Women who comment, share, tag friends and wear the brand proudly.
Turn interest into WhatsApp conversations and orders, with a clear path from post to purchase.
From your clients, your events and the way people already wear Ashani, three women stand out. Every piece of content will be written for one of them.
45–60 · Lagos · Business owner or senior professional
35–50 · Lagos & Abuja · Travels 2–4 times a year
30–50 · UK, US, Canada · Nigerian heritage
Heritage,
made luxury.
Many brands sell Adire. Many brands say "luxury". Ashani is where the two meet: indigenous fabric, hand-finished to a couture standard, made for one woman at a time. That is the story we'll tell, every time.
Where she discovers Ashani, trusts it and decides to reach out.
Reach women who don't know Ashani yet, at no extra production cost.
Where conversations become orders.
We don't post and hope. Every stage has content designed to move her to the next one.
She sees a reel on Explore or TikTok
She taps the profile to learn more
She sees real women, real craft, real reviews
One tap opens WhatsApp
Price, size and delivery answered fast
She wears it, posts it, tags Ashani
Your profile is your storefront. Here is what a first-time visitor sees today, and what she'll see in week one with us.
Your monthly content is balanced across five themes, so the page builds awareness, community and sales at the same time.
Behind the scenes at the factory: beading, cutting, dyeing, fittings. The craft nobody else can copy.
Client stories, milestones and "Ashani Abroad": real women wearing Ashani around the world.
Hero pieces in motion, fabric close-ups, "one piece, three ways" styling.
Tolulope on camera: the vision, the "why", the stories behind each piece.
Reviews, how to order, delivery timelines and festive-season order deadlines.
A preview of what your first shoot day at the atelier will produce.
"How many hours go into one Tolúlọ́pẹ́ top?"
"Mood board → Made by Ashani → South of France"
"From plain white cloth to wearable art."
"One Kayla Set. Three ways to wear it."
"Why no two Ashani pieces are ever the same."
"Ordering from abroad? Here's exactly how it works."
Week one sets the foundation. From then on, three posts a week and stories every day. Posting days are a guide; we'll confirm them against your audience data.
| Mon | Tue | Wed | Thu | Fri | Sat | Sun | |
|---|---|---|---|---|---|---|---|
| Week 1 | Kickoff callStrategy sign-off | Profile makeoverReel | Shoot day at the atelier | Carousel | Highlights live | Reel | Stories |
| Week 2 | Stories | Reel | Stories | Carousel | Stories | Reel | Stories |
| Week 3 | Stories | Reel | Mid-month check-in | Carousel | Stories | Reel | Stories |
| Week 4 | Stories | Reel | Stories | Carousel | Stories | Reel | Performance review |
Kickoff call, brand details, prices, access
Monthly plan and content calendar
You sign off before anything is shot
One day at the atelier, a month of content
Our editors and designer finish every piece
Scheduled, published, conversations answered
Monthly report: what worked, what's next
Targets we'll confirm together at kickoff, once we see your full account insights. You'll get the real numbers in your month-end review.
No more quiet weeks between events.
Every visitor knows how to order.
Boosted by inviting your WhatsApp and store clients.
Baseline set in week 1, growth reported monthly.
So you can see sales coming from content.
No lead left on "seen".
Views on one of the videos we produced for Fruit Crush, a client whose Instagram and TikTok we manage.
Led by a founder with years as a social media manager, copywriter and community manager across brands and agencies.
Strategist, account manager, video editors and a graphic designer: everything under one roof, one point of contact.
Reply to confirm the package.
We send the invoice; payment secures your start date.
A 45-minute call to confirm goals, access and shoot date.
Profile makeover in week one, content from day one.
Q4 is the busiest season for occasion wear. Starting now means your page is ready before December.
This proposal is valid until 15 October 2026.